Why Advertising Isn't Working and What You Can Do About It
Let's face it. Most people hate ads. Some research indicates that 91 percent of people believe that ads are intrusive. Many people believe ads are…
February 23, 2026
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The B2B Video Production Blog
Practical notes on B2B video production — marketing, recruitment, training, animation, and how to work with a production company without the usual mess.
What gear should you pack for your next trip?
You've just invested in your new filming equipment and are planning your next outing to experiment with it? We’ve got you covered. Our travel experts have…
February 22, 2026
Using Web Video to drive leads for a proof writing firm
Putting together a Web Video doesn't have to mean putting yourself on camera. Our very busy animation practice at Kicker is proof of that. Here's an…
February 21, 2026
How Web Video continues to replace PDF files
When a Boston-based software firm wanted to drive leads for its new client relationship application - it had a choice: bang out long-winded PDF with…
February 20, 2026
The Best Ways to Incorporate Video into Your Website Design
Video seems to be everything today. It is for anyone marketing a product. It is a draw for those using social media or mobile marketing. But, what about…
February 19, 2026
Why Video Increases Engagement in B2B Marketing
Discover why video boosts engagement for B2B marketers. Learn about video types, proven benefits, buyer research trends, and pitfalls to avoid.
February 18, 2026
How to Budget for B2B Video to Maximize ROI
Learn how to budget for B2B video with a proven step-by-step guide for tech marketers. Enhance brand visibility and lead generation efficiently.
February 17, 2026
Why Professional Video Quality Drives B2B Success
Professional video quality is crucial for B2B brands. Learn its impact on engagement, trust, ROI, and discover pitfalls of DIY video production.
February 16, 2026
How Video Can Make Boring Subjects Interesting
Video is powerful. It provides brands, everyday users, vloggers, and just about anyone with a tool for capturing a message and presenting it to a wide…
February 15, 2026
Quick and Easy Guide to Creating a Video Marketing Strategy
What’s your video marketing strategy? Even small businesses need one and creating one doesn’t have to be difficult to do. Your marketing strategy answers…
February 13, 2026
7 Training Video Essentials for Better Team Engagement
Discover 7 training video essentials every marketing manager needs. Learn practical strategies to boost team engagement and communication.
February 13, 2026
Video Editing Process Guide for Engaging B2B Content
Discover a complete video editing process guide for B2B marketers. Learn step-by-step editing for dynamic videos that drive engagement and boost results.
February 12, 2026