Think for a moment about the location of your next video production. Whether you are creating a promotional video or a training video, one thing often overlooked is the actual background. What’s happening behind the person speaking? What should be present in this view? Making the right decision here sets the tone for the rest of your video. What should you know about that background?
Take a look at a few options and determine which one works best for your individual needs. Where you set up your photo shoot really does matter.
Block Out the Background: The Plain, Paper Background
A plain, basic background is one of the most common forms. If you are looking to take all of the focus off what’s happening in the background and instead just want that focus on the person speaking, this is the route to take. It’s easy enough to do with a roll of photo paper. And, this solution lets you set up your photo shoot anywhere.
Add Interest Background: An Office Setting
Let’s say you want to communicate your company’s true personality. You want your customers to see where you work. You want them to be a part of your company. An office background works well. It gives a lot more depth and character to the shoot, whether it is an authentic location or not. Proper positioning and lighting are critical here. You’ll need to ensure everyone in the shoot with you should be there and is doing what you need them to do.
Providing Communication Background: The Whiteboard
Sometimes, your videos need to convey a message that is a bit more difficult to understand. You want to draw on a blackboard or be able to write down information as you go. A whiteboard is an excellent solution for this. Set up your photoshoot in this area if you want to communicate information that’s taken seriously, but you also want to ensure that you can engage one-on-one with your audience. Of course, proper lighting is essential to reduce the risk of a glare.
Setting Up Professionally
Before you move forward with choosing the right background for your project, remember the importance of details:
- Eliminate any risk of glare. And, be sure to use as much natural light as possible.
- Color matters. The color behind your subject influences the thoughts of the audience.
- If you plan to choose frequently, mount your backgrounds properly to ensure they are reliable and easy to manage.
If you’re working with a trusted video production company, it goes without saying they’ll help you choose the right background for your next shot. Which method works the best for your needs?
