As a nation, we love our desserts, and we love desserts done well. The bakery business is booming, and more cupcakeries, cookie shops, and bagel shops seem to crop up every month. While the surge in popularity of gourmet desserts is at an all-time high, so is the competition among bakeries.
Video marketing is an excellent way to ensure that your bakery stands out from the crowd. Here are a few tips to guide you in creating videos that do your goodies justice.
How-To Videos
Sure, it seems counter-intuitive; after all, one of the ways you bring value to your customers is by providing them with a culinary experience that they can’t get anywhere else, especially not at their home.
However, how-to videos are actually an effective way to bring in business for a few of different reasons. First of all, they offer transparency. At a time when there is more skepticism and concern than ever regarding how food is prepared, a video that shows customers how to make their favorite goodies gives them confidence that they’re getting high-quality baked goods at your bakery. Second, it builds value by demonstrating the time and care that goes into crafting your baked goods. Finally, videos are easily shareable across social media, and they’re a fantastic way to gain greater visibility.
Just make sure you wear a branded apron or incorporate your logo into the video so viewers know where the video is coming from!
Open Up for Community
Taking an active role in the community is an effective way to increase brand awareness and bring more customers in. Let a local Scouts troop, hobby club, or service club use your store for meetings, or host events that are open to the public. Get more mileage out of the event by shooting a video that educates viewers about the club or event while showcasing your store and baked goods. This lends itself well to both promotional videos as well as video testimonials, both of which are parts of an effective video marketing strategy.
Get the Imagination Working
Bakeries have a great advantage above other types of businesses because once someone walks in the door, they’re almost guaranteed to buy something; no one walks into a bakery to simply “browse.” The sights, sounds and smells of your bakery are all effective tools for selling your goods.
With some creativity, your videos can convey the same experience that your customers enjoy when they walk through your door. Proper use of lighting to highlight your baked goods is a must; don’t attempt to use your house lights, as this will make everything look discolored and unappetizing. Use colorful language to describe the wonderful aromas of your bakery, and let viewers see your kitchen in action.
Video marketing is a great way to appeal to the senses and educate viewers about what you have to offer. Reach out to us today to get started with your o
