In the last few months, Tik Tok has become one of the most influential and popular social networks on the web. From funny videos to short videos with special effects, this app has quickly climbed to the top of the most used Z-generation apps. Using this new platform is therefore very valuable to promote your brand! Read this article to learn how.
- Promoting your products
The promotion of products has existed since the dawn of time. It has become increasingly difficult for brands to differentiate themselves and create original content, or advertisements that stand out from the crowd. With Tik Tok, you not only give a new dimension to your ads, but you can also benefit from user generated content. You can start a trend and the rest will follow!
- Promoting events
You can create creative Tik Tok videos to announce your sales and exclusive offers. IT Cosmetics US and Tarte Cosmetics have successfully applied this tip, and have received a great commitment from users. It builds up the hype around your brand and creates a real excitement for the upcoming event.
- Show some behind the scenes
Behinds the scenes content helps your customers understand who you are as a brand and why you sell those products. This kind of content can be a tool that helps them to gain awareness, trust and build a relationship with you.
Here is a tip for making a creative video: one of the more popular trends on Tik Tok — describing your action with text and adding a short little bit of video to it. It’s like creating a live-action tweet. Since music plays such an integral part on the platform, text-based exposition is used to set up the bit. Knowing that you could introduce your colleagues one by one by describing their role in a humorous way, or show the process of creating your products, always adding a touch of humour and creativity.
- Create your own challenge
Challenges and hashtags are a hot commodity, as well. As a meme, you take an established and well-recognized joke and make it your own without deviating too far from the original bit. These challenges are a real phenomenon and create true excitement, it’s one of the best ways to stand out from the competition and reach new followers, sometimes even by a thousand!
