The Biggest Mistakes to Avoid
Video is an effective marketing tool that is now on the rise and creating strong video content is key to establishing a professional image for your…
April 18, 2025
Blog
The B2B Video Production Blog
Practical notes on B2B video production — marketing, recruitment, training, animation, and how to work with a production company without the usual mess.
How to start off the right foot with your new Director of Photography?
There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to…
April 7, 2025
Knowing Your Audience: A Crash Course
Imagine that you’re sitting in front of a group of three-year-olds, explaining who Abraham Lincoln was. Now imagine that you’re recounting his life story…
March 20, 2025
How-To Guide to Case Study Videos to Win New Business
Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they're done right, they can drive…
March 19, 2025
5 Tips to Master the Teleprompter
In order to master using a teleprompter, you must first understand and apply the three laws of using a teleprompter. Much like Star Trek’s prime directive…
March 19, 2025
Put Things in Motion
Put Things in Motion Motion graphics have been around for a long time; however, the use of such technology was often restricted to high budget films due…
March 14, 2025
The Case for Using Video on Your Blog
Are you using video on your blog? Video production has grown in importance over the last few years. No matter if you have a small blog you are monetizing…
February 20, 2025
Have you heard of the new Sony alpha one camera?
It is finally out there people! Sony released it’s brand new camera, a 50mp full-frame mirrorless camera capable of shooting 8K video. How cool is that?…
February 16, 2025
How to sell leadership consulting with web video
OnStage Leadership is a successful training company in Dallas, Texas. Its founder wanted to increase sales. Cold-calling wasn't working. The executives…
February 9, 2025
how to use green screen background in production
Using a green screen and keying out the background in post-production can be a bit tricky. But with the right tools and techniques, you can achieve…
February 1, 2025
On Set: Kicker shooting more TV promos for CTV
A little cold outside! But the team is out shooting in a variety of locations including Quarry Park in SE Calgary, the Bow building downtown and the…
January 30, 2025
Storyboarding: how to visualize and plan out your video using storyboards
Storyboarding is a visual representation of a film, video, or animation sequence. That shows the structure of the content, the relationships between shots…
January 23, 2025