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The B2B Video Production Blog

Practical notes on B2B video production — marketing, recruitment, training, animation, and how to work with a production company without the usual mess.

Video content automation: A practical guide for B2B success

Discover what video content automation is and how it can transform your B2B marketing efforts, making video production faster and more effective.

July 21, 2025

What is hybrid video production? A guide for brand leaders

Discover what hybrid video production is and how it empowers brand leaders with greater flexibility and creativity for effective storytelling.

July 15, 2025

How to Build the Perfect Facebook Video for Your Business

Love it or hate it, Facebook is one of the most valuable tools for marketing your company. Yet, the site is changing. Video consumption on the site…

July 8, 2025

The Number One Thing You Should Determine Before Creating a Video

Most marketers and companies know that it is essential to have video as a core component of your campaigns. It is an important part of building your…

July 2, 2025

Video content audits: boost B2B ROI by 49% faster

Learn how a B2B video content audit uncovers hidden ROI opportunities, fixes underperforming assets, and improves your video marketing results with a clear step-by-step process.

July 1, 2025

B2B video shotlist guide: plan videos that convert

Learn how to build a B2B video shotlist that aligns your team, maximizes your budget, and drives stronger results from every shoot.

June 30, 2025

What If Kicker Used Google Glass for Video Production?

Maybe by now you have heard about Google Glass, a super new piece of hardware designed by Google with which users can use to interact with their everyday…

June 27, 2025

The Best Ways to Use Video and Email Together

Many companies use email marketing. It is a fantastic way to reach your previous customers or those who have shown interest in your company. What is even…

June 25, 2025

How to select the right B2B video style for brand storytelling

Learn how to choose the right B2B video style using a proven strategic framework. Align format, audience, and goals to maximize ROI and brand storytelling impact.

June 23, 2025

How to set video budgets for B2B success: a guide

Learn how to set, allocate, and optimize your B2B video budget with a step-by-step framework that ties production spend directly to pipeline impact and ROI.

June 22, 2025

Video onboarding for B2B clients: 90% faster training

Discover how video onboarding reduces B2B client training time by up to 90%. Learn best practices, key metrics, and proven strategies to boost engagement and satisfaction.

June 19, 2025