Performance video marketing for B2B: ROI explained
Learn how performance video marketing drives measurable B2B ROI. Discover funnel-aligned strategies, benchmarks, and best practices to turn video into pipeline.
June 26, 2026
Blog
The B2B Video Production Blog
Practical notes on B2B video production — marketing, recruitment, training, animation, and how to work with a production company without the usual mess.
Interactive corporate video: 300% more B2B engagement
Discover how interactive corporate video drives 300% more B2B engagement, with practical strategies, real ROI benchmarks, and integration tips for marketing and training leaders.
June 25, 2026
B2B video script development: 91% use video, few convert
Learn how effective B2B video script development drives ROI, boosts engagement, and converts buyers. Proven frameworks for marketing executives and project managers.
June 24, 2026
Why captions boost engagement in B2B video content
Discover how captions boost B2B video engagement by up to 40%, improve accessibility, and drive measurable ROI across every corporate communication channel.
June 18, 2026
Boost Employee Engagement: 5 Internal Video Tips
Discover 5 proven internal communications video tips to boost employee engagement, improve reach, and drive action across your B2B organization.
June 17, 2026
Top 8 Video Faux Pas Your Business Can't Afford to Make
When making videos to promote your business, there are plenty of things you need to do from ensuring proper lighting to creating a strong story. Yet,…
June 17, 2026
Avoid These Costly Video Production Mistakes for B2B
Discover the most common B2B video production mistakes that drain ROI and learn actionable strategies to avoid them, from platform length norms to CTA placement.
June 16, 2026
Win at Video Marketing with these 5 Simple Strategies
Video marketing should be a part of your business's strategy. By 2021, as much as 82 percent of all internet traffic will go towards video – according to…
June 10, 2026
Top video scriptwriting tips to boost B2B production
Discover expert B2B video scriptwriting tips to write clear, engaging scripts that drive real business results. Learn structure, CTAs, and review best practices.
June 10, 2026
Video brand positioning: How B2B video drives 49% faster growth
Learn how B2B video drives 49% faster revenue growth and how to build a video strategy that strengthens brand positioning, proves ROI, and scales results.
June 9, 2026
How to optimize B2B video distribution for max impact
Learn how to optimize your B2B video distribution strategy with a step-by-step process that maximizes reach, engagement, and conversions across every channel.
June 8, 2026
Kicker’s Video Production Process
Brief This is the first part of our video production process. This is probably the key part of the process because it is here that we meet with the…
June 4, 2026