The Importance of a Great Script
Louisa May Alcott wrote in her novel Little Women that, "[she liked] good strong words that mean something…" Indeed there are some words that instantly…
January 4, 2026
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The B2B Video Production Blog
Practical notes on B2B video production — marketing, recruitment, training, animation, and how to work with a production company without the usual mess.
Using SMART Goals to Create Your Next Video
A great video is one that stands out in the crowd. It tells a story that is compelling, unique, and most importantly, has a purpose. That purpose can be…
January 2, 2026
Explaining Explainer Videos
What Are Explainer Videos? The purpose of this blog is to explain explainer videos. I'm already at a disadvantage. For, if this were an actual explainer…
January 1, 2026
Advantages of a Video that Combines Live-Action and Animation
One of the most common questions when making an explainer or informational marketing video is whether it should be a live-action or an animation film.…
December 28, 2025
Tips for Directing Non-Actors in Your Next Video
It’s quite common for businesses to create videos using people who have little to no acting experience. And, that’s a good thing. It presents an…
December 26, 2025
How to choose between FinalCut Pro or Premiere Pro editing software?
Whether you're just starting out in video editing or you're already an expert in the field, you're probably wondering what's the best video editing…
December 21, 2025
5 Ways Stock Footage Can take Your Video to The Next Level
Have you thought about using stock footage in your next video? For most businesses, the need to access and create brand new, custom video is ideal. Having…
December 19, 2025
Essential Business Videos that Every Company Can Use
What types of videos does your business use? For some businesses, using a variety of videos can provide new opportunities to connect with customers and…
December 11, 2025
How Long Should Your Corporate Video Be?
Does the length of a video really matter? The quick and easy answer to this is yes, it does matter. It is quite common for businesses to see the value of…
December 6, 2025
How to Choose the Perfect Video Backdrop
Think for a moment about the location of your next video production. Whether you are creating a promotional video or a training video, one thing often…
December 4, 2025
Using Copyrighted Music in Your Online Videos: What You Need to Know
What music do you plan to use in your next promotional video? Perhaps you heard a song on the radio that was perfect for your next ad campaign. Or, you…
November 28, 2025
Turn your Target Audience into Event Attendees Through Video Promotion
Videos have become effective ways of marketing products and businesses. Also, videos are excellent event promotion strategies thus guarantee increased…
November 23, 2025