Hiring a video production company isn’t an easy decision for many companies. After all, you need a company you can rely on, within your budget, that is going to get results. To help you, consider these 10 questions. You should have answers to these before moving forward.
#1: What is the value of hiring a video production company?
If the company cannot provide this information to you, on how they can benefit you, move on to one that can. The key here is to see what they can offer to you.
#2: What type of success have the company’s videos had previously?
Look for some solid examples of the work they have done. Most companies are happy to share some of their best work with you. Does it have a solid reputation?
#3: How is the targeted audience determined?
To be successful, your company’s marketing efforts must always point to the right customer, the one most likely to buy from you. Determine how the company determines who this targeted audience is and how they actually market to that group.
#4: What is the benefit of this video to the customer?
Outline what the video is going to show customers and how that is going to change your customer’s life. You want to know how your product or service is going to be shown as improving the life of your customer.
#5: What is the specific message for this video?
Every video has a goal to communicate. It is important that you and your video production company clearly understand what the underlying goal is. And, you should always be on the same page.