Some ways that videos can help include:

1. Generating awareness: Videos can be used to showcase the work of a non-profit or charity, highlighting the impact they are having on their cause. This can help generate awareness and attract support from the public.
2. Demonstrating impact: Videos can be used to demonstrate the impact of a non-profit or charity’s work in a way that is easy for people to understand and connect with. They can be used to showcase real-life stories of the people and communities affected by the charity work.
3. Building trust: Videos can be used to build trust with potential donors and supporters by providing a behind-the-scenes look at the work of the non-profit or charity. They can help to humanize the organization and connect with potential donors and supporters on an emotional level.
4. Competing for funds: Videos can be used to showcase the unique value proposition of a charity or non-profit and to communicate the impact of the work that they do which can help them stand out from the other competing organizations and attract more funds.
5. Working with limited resources: Videos can be cost-effective to produce and can be repurposed and shared across different platforms and channels, this way non-profits and charities can maximize their limited resources and reach a wider audience.
6. Delivering efficient service: Non-profit video production can be used to educate the target population, and to provide them with the necessary information they need to access and make use of the service provided by the non-profit or charity.