Do you want to grow your business’ customer base and brand recognition? If you answered yes, then you’ve come to the right place. Discover how multi-million dollar companies use the same tactics and strategies that top market influencers employ to grow mega-audiences and build brand awareness.
Video Marketing – Tactics and Strategies (T&S) to Grow Brand Awareness and Customer Base
#1 – Capitalize on your company’s presence and use of YouTube
After Google, Youtube is the second largest search engine, in the world. Check out these ideas for video marketing that your business might be able to leverage upon:
- Getting Started Videos
- Product Demo Videos
- Tutorial or Explainer Videos
- How-to Videos
- Instructional Videos
- Interview Videos of Industry Experts or Employees
- Behind-the-scene Videos
- Real-time Videos
- Videos that give Information about your Company
- Company’s Event Videos
#1 – Use social media ads to get your videos in front of your potential audience
Even though this cost money, it’s worth the investment. Just like PPC advertising, your ROI per dollar spent makes it worth your time and effort.
#3 – Engage your audience
Social media is a two-way street. TRY THIS – create and send short shareable videos to the people that already support your brand i.e. your followers.
#4 – Leverage user-generated videos
Many of the biggest brands leverage user-generated content to support their social media marketing endeavors. TRY THIS – hold a contest on your brand’s social platforms.
As a part of this contest, ask your customers to send in videos of them using your company’s products. Publish the video of the contest winner on your company website’s homepage. The winning video will act as a video testimonial for your brand and the products or services that your business offers.
#5 – Use INSTAGRAM STORIES & SNAPCHAT STORIES to engage with your customer base
There is no reason that your business can’t mirror the marketing methods that bigger well-known brands use to engage with their own audiences. TRY THIS – share a short 10-second video of new and even existing products and services that your business offers. Be original in your presentation and focus on creating “evergreen” content.
As you engage with your target audience, try to be fun and upbeat in your presentation. Don’t be boring or too technical. Give your audience something that they might want to share with their friends.
The end goal of all marketing endeavors is to increase brand awareness as well as to add to your customer base by growing your business’ pool of potential customers i.e. people interested in your business’ products or services. Why not try doing the same things that the most well-known market influencers do to grow their own audiences. Afterall it’s working out just fine for them.
For more information or to get started today, call us at (888-294-9393) or contact us via the web. We know what you want, we know what your business needs, and most importantly we know how to get it done.