Video marketing is a great tool for businesses of all sizes. In fact, according to research, 64 percent of consumers make a purchase after watching a branded video. Use these best practices to get the most from your video marketing efforts.
1. Create an Outline
Because video feels more casual and personable than written copy, some marketers make the mistake of “winging it” and neglecting to create an outline. Too often, the result is a rambling video that is difficult to follow. Before shooting the video, make an outline and write out the key points that you want to cover.
2. Grab Your Audience’s Attention
Your viewers have a lot competing for their attention. Social media has made it easier than ever for businesses to get their message out, and in the last year alone, Facebook video ads have increased by 258 percent. Every 60 seconds, 72 hours of video are uploaded to YouTube. With that kind of competition for your followers’ attention, it’s imperative to grab their interest quickly, preferably within the first few seconds of the video.
3. Build Value
Video marketing is a highly effective sales tool because it gives you an opportunity to build value before making the final sales pitch. Rather than keeping the focus of your video on making the sale, which can be off-putting to viewers, focus on the value of your product or service.
4. Appeal to Emotions
Emotions play a powerful role in creating memories. Rather than putting out a sales pitch, appeal to your audience’s emotions by using storytelling to get your message across.
5. Encourage Your Viewers to Take the Next Step
To you, it may seem like the next steps are logical, whether that’s signing up for a monthly newsletter, making a purchase, submitting a donation, or sharing your content. However, oftentimes, viewers need a specific call to action. Incorporate a CTA in your video to maximize engagement.
6. Understand SEO
Incorporating keywords in your video’s title, description, and tags can help you rank better on major search engines while letting your viewers know what to expect.
By fine-tuning your video marketing techniques, you can increase engagement and maximize conversion.