Food, whether cooking or eating it, can bring people together. Video and photography websites have allowed all would-be chefs to share their kitchen skills for a global communal experience.
With the need to consume food at home growing every day, along with the need to watch videos online, lets have a look at the top video food trends of 2020.
Show off the texture
A food’s texture enhances its appeal by offering dimension, contrast, details and by adding a fun and surprising element. A good way to highlight a food’s texture is by showing condensation for beverages such as sparkling water. It can also work for seaweed, edible flowers, or dehydrated powders.
Baking
Professional food websites have led a growing number of home cooks to try their hands at baking. The focus of these step-by-step instructional videos is to demystify the baking process while offering visuals cues for cooking indicators.
These videos focus on the instructional micro-moments of baking and on details while offering a clear context. They can be used to illustrate how to make bread, sourdough, tea loves, scones, and pastries.
Fermentation
Fermented foods such as sauerkraut, kimchi, tepache, and koji are becoming common kitchen ingredients. Fortunately, the fermentation process is very visual because it can add texture and details to your videos. You can also add an audio element if you record the “burping” fermented food sometimes release.
Your video could also trend under “science” if you explain in detail what is happening during the fermentation process.
Takeout Culture
Even before going out to a restaurant became a health risk in 2020, takeout culture was already becoming more and more popular. Consumers can order food through a variety of delivery services, a trend that is expected to grow in years to come according to statista.com.
This trend can be captured on video by showing the safe, friendly, and responsible delivery of food.
Travel Although flying is off the table for the moment, it is still possible for consumers to experience global food through videos. Without leaving the safety of your home you can learn how to make Taiwanese beef noodle soup, Mexican Tajin, or Japanese teriyaki. These videos should focus on the specific ingredients that make these international dishes stand out.
