It’s no secret that how-to is one of the biggest buzz words in the world of content marketing. Research shows that how-to is one of the most searched phrases on the internet. This means that as long as you have expertise in any particular topic or area, there is a large section of eager audience waiting to tap into your knowledge. So you already have a market ready and eager for your content. In fact, as compared to text tutorials or pictorials, video is the best way to get the message across and actually explain to the audience how-to do anything. All you need now is to know the rules of making a great how-to video and play by them.
Credibility
This is certainly the rule number one. You must have credible knowledge of the subject you are talking about and you should be able to prove it in some form of testimonials. You should either have professional degrees or backgrounds in the subject you’re talking about. Or if you are an unlicensed person that has acquired knowledge in that field by taking personal interest and a lot of self-educating, you should be able to prove that you have the skills, within the first few seconds of the video.
Content
For any Social Media Marketing campaign, content is always the king. You must be able to provide absolutely real and genuine information along with relevant step-by-step videos. If you don’t show proof in the video or don’t look confident and clear, all it takes the viewer is a click of the mouse to shut your video down and move on to something else.
Subject Matter
You cannot go on making a video about how to do something that nobody wants to do, or everyone already knows. You have to identify the topics that will draw people and subsequently, make videos on topics that will interest a group of people. People are continually trying to learn new skills, improve themselves and in general, impress their peers. So if you have the skill that sets you apart, nothing wrong in sharing it with the world, especially if it helps you garner a few million hits on YouTube.
How-to videos are one of the best ways to get your message across, make your presence felt or even promote your business. If you are a beauty salon owner, putting up some really interesting how-to videos about express or affordable makeup would definitely boost your business. So play by the rules and keep reinventing yourself to make the best how-to videos possible.
