Put Things in Motion
Motion graphics have been around for a long time; however, the use of such technology was often restricted to high budget films due to its costly nature.
When the computer came around, and the technology capable of producing such effects had become much more accessible, the use of motion graphics became much more widespread.
The whole goal of this concept is being able to use video footage with things like animation, to give the appearance of movement. This is often times a technique applied to video production, in combination with audio, to give the production a special kind of appeal.
This kind of technique is constantly evolving, and changing, as the technology to produce such work is in a constant state of growth. This makes it so new capabilities for this medium are constantly being discovered, and expanded upon.
Every day, new software is coming out with the capacity to create these effects, such as After Effects, and Maya. This makes the rendering ever more complex, and illustrious. In order to keep up with the times, and to keep the viewers captivated.
This type of animation can be applied to practically anything, from videos, to pictures, and even text! Motion graphics help bring your vision to life, by animating what would be an otherwise still representation of the image you intend to create.
The Possibilities are Endless
The best example I could give you that represents motion graphics would be a popup book. Most of us in our youth, or with our children, have had experiences with a popup book or two. It helped bring the story to life, and captivate our imagination.
When it comes to video production, things become even more vivid, and we tend to push the boundaries even further. In order to give you a better idea of exactly what motion graphics are, check out the link below:
http://www.youtube.com/watch?v=rSCPf2hmmc0
Motion graphics really help bring someone’s vision to life. It makes the material more poignant, and captivating to the viewers. Adding an entertaining and interesting aspect to the message you’re trying to deliver.
This type of impact couldn’t have taken place without motion graphics. Without it, this would have looked more like a slide show presentation. That really wouldn’t have been able to bring out such a vivid aesthetic from the content that was being portrayed.
No Limits
There is no limit to what can be accomplished with this method. This type of animation can bring things to life by simulating natural forces, such as the wind, or waves. A much more calculated approach is also capable of being accomplished, in order to meet the proper specifications which fit the needs of your project.
There’s freedom to do whatever you want! From using text, to video and audio, you can always find the perfect combination to create what you’ve always wanted. So if you want to bring your very own project to life right now and captivate your audience, put things in motion! Contact us today!
