Video can be at the heart of your efforts to build a strong business brand. Whether your company is brand new, or your video efforts are, videos themselves can play an important role in helping you to get your brand in front of more people. As a smaller company, for example, you need to be able to show your audience that your brand is one that is interesting, unique, and worth their time. Video can help you to do this and much more. But, to make it happen, you need to create the right types of videos.
Which Videos Should Be Your Initial Focus?
Even if your company has a moderate to small budget, creating video is an excellent way to create a foundation for your company. But, you’ll want to ensure every video you create is worth the investment you make. For that reason, most businesses will want to start with these basic video formats and build from there.
Tell the Company’s Story
One of the best places to start is about your company. While you do not want to create a complete company-focused video – you want to show why your company is best for the viewer – you do want to tell your story. A company story video format lets you do this. It can provide information on what the business is, why it is present, and who is behind it. It should also provide information about what makes the company unique. The key to success here is creating a human-level of connection with your audience. They need to see the value in your company.
Explain It Videos
Explainer videos provide you with a way to communicate with your customers. They also provide you with a way to showcase your products and services. There are various formats of them, but the ultimate goal is to show people how your product or how your service solves their problems. Do this, for example, in an animated video. It can help to show how the company works to improve the life or efforts of the customer. You can use other formats, too, such as live action or screencast.
Another important place to start is with the testimonial video. Get your current customers involved. Most of today’s customers will value the input and information another customer offers more than they will anything else. For this reason, you want to communicate with your audience what your other customers are receiving. Testimonial videos can let you do this in a very streamlined fashion.
This is where most companies need to start when creating videos for their business. It creates a foundation from which you can build. Use these videos on your website, blog, and social media to gain attention.