Online videos have been steadily replacing television as the way people get any kind of information, including basic information about businesses. If used correctly, video can be an effective marketing strategy tool that engages and delights audiences.
Let us look at some helpful ways to market video just like a fortune 500 company.
Customize your YouTube channel
A YouTube channel is not just a platform to watch the latest viral cat video, it is the world’s second biggest search engine, right behind Google.
To professionally present your company to your audience, start by customizing your YouTube channel. This means having a branded header with links to your other social media channels, have a channel trailer near the top that auto-plays when visitors arrive, and offer playlists by bucketing together liked-themed videos.
Produce educational content
Focus on making content that will educate your target audience. To keep the audience from tuning out it helps to make the videos entertaining as well.
Keep your audience’s search habit in mind when creating your YouTube video content since people do not limit themselves to YouTube in their searches. Google owns YouTube and often showcases video content above the number one non-paid website listing.
If your videos have a good ranking, they will be pulled from YouTube and appear in the featured snippet zero position spot above the top 10 website listings on Google. A featured clip will auto-start and stop at the exact section of the video that answers the question asked by the audience.
Incorporate videos on your website
To increase the chances of your videos showing up at the top of Google’s search result, add a video to your website, preferably near the top of your educational website pages.
If people take the time to watch your video it will reduce your website’s bounce rate, which is the percentage of people who land on one of your webpages then leave quickly without clicking on anything. If you have a low bounce rate, this will tell Google people are interested in your content. Consequently, Google may give you first page ranking in its search results.
Get creative with your Instagram stories
Just like with YouTube, Instagram is a visual social media platform that allows you to post videos and images. By customizing your highlighted Instagram Stories, you are telling your audience a compelling story that will attract attention.
Instagram Stories are basically slideshows made up of photos and videos focused on a particular subject that is visible to followers of your account. They disappear after 24 hours, but highlighted Instagram Story can live permanently on your profile. They are like curated collections of stories your followers can see any time. In addition to text, video, or photos, you could include a link to a specific webpage on your company’s website if it is relevant to the story.