Let’s face it – with dozens of different forms of media competing for our attention, a boring PowerPoint presentation or underwhelming website isn’t go to cut it. In this day and age, the most innovative companies are winning big, leaving their competitors in the dust.
One technology has emerged that is still underused, leaving plenty of room to conquer different niches and industries for trailblazers. That technology is the power of the 360 video.
What is a 360 video?
A 360 video is simply a video that allows the viewer to experience the scene being shot from a variety of different angles. Instead of watching a video from one perspective, the viewer can drag their mouse to choose different viewpoints to see the scene from. It’s similar to a video game in which the player’s character can look up, to the left, right, or behind them with the push of a button.
360 Video Applications
The opportunities to incorporate 360 videos into your business are endless. Let’s take a look at a small sample of the possibilities.
Tell Your Brand Story
Did you know that today, most consumers want to know intimate details about the companies they’re spending their money on? They want to know who’s behind it, how the products are made, and the way they’re sourced.
There is nothing more engaging than letting people be a part of your brand story. A 360 video could take them on an interactive journey into your world in a way that they wouldn’t be able to before.
You could make 360 videos work for you at special events, too. If you regularly exhibit products at tradeshows or offer live demonstrations, imagine how exciting it would be for potential customers to be at the show or demo from the comfort of their own home or office? How many more sales could you get with this type of technology available to you?
360 videos aren’t just for businesses that sell products. A service-based industry can utilize this technology to skyrocket sales too. Think about it: you could rely on customers finding you through a Yelp review or clicking through a photo gallery on your website, or they could get fully interactive with the services you offer.
This method could work for any service-based business. If you’re a salon owner, a potential customer could watch you work, look around the salon, and see how friendly your staff is. If you’re a physician, you could record a doctor’s appointment or a short video of your office’s welcoming lobby and nurses. For builders, show your future clients how you work and the standard of quality you adhere to by literally allowing them to be a part of your work day.
The possibilities of this mind-blowing yet simple technology are endless. How could you use 360 video to connect with customers?