Infographic Videos: Making Your Data Come Alive

What are infographic videos?

Surely you’ve seen data presented in the form of an infographic image before. These illustrated, colorful pictures present facts and stats in a much more interesting way than charts and graphs. Now, however, infographics have become so prevalent that they’re just not as exciting as they used to be.

An infographic video, on the other hand, is a completely different ball game. You don’t have to work in the visual arts industry to be able to utilize infographic videos. You could use them to explain a product or service in an entertaining way, showcase data without putting people to sleep, and to amplify your brand in a whole new way.


Explain your product or service

We live in the era of information overload. Companies are constantly vying for consumers’ attention through social media, TV, radio… the list goes on and one. There is nothing that will command the attention of a visitor to your website quite like an animated video. The colors, the sound and the animation combined just make it an easy way to take in information. If your product or service isn’t straightforward or takes some explaining, using this form of media is a fantastic way to get the point across.


Breathe life into Data

Ever heard the saying data is king? If you are a business owner or work in management, you know that collecting and analyzing data is a key component to success. How else can you track sales, learn customer preferences, and eliminate wasteful spending?

Data, however, can be extremely boring. Very few people enjoy staring at two-dimensional pie charts, bar graphs, and spreadsheets. If you are trying to wow an investor or sign a big client, you’re going to have a tough time keeping them interested this way.

There is a way to spice up the necessary yet dull data, however, and that’s through infographic videos. Video is one of the best mediums we have to communicate a message, and infographic videos make data sets come to life. What sounds more appealing to you: reading through paragraph after paragraph of numbers and statistics, looking at a bland pie chart, or watching a video that personifies the data, making it seem more real and tangible?


Strengthen your brand

The use of an infographic video is an amazing way to showcase the who and why behind your company. Sure, the CEO could get in front of the camera and give a spiel about the company’s mission, vision, and the benefits of working with his or her company. Most viewers won’t get through the first 15 seconds.

What will keep a visitor intrigued (and on your website) is a video infographic about your company. Include your color scheme and logo into the video so the viewer will feel at home once the video is over.

In summary, video infographics are the perfect tool to use when other forms of communication just don’t fit the bill.


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