Video marketing is associated with numerous benefits for businesses of all sizes, but small businesses may have the most to gain from utilizing this powerful medium. Here are ten big benefits of video marketing.
10. Tell a Better Story
Customers can record their testimonial on their smartphone or webcam and send it to you, and then you can share it on your website or social media page.
9. Meet Your Consumers Where They Are
Videos are your audience’s preferred medium, and delivering your message in the package that they want allows you to meet them where they are.
8. Boost Understanding of Your Product
In an era where customers conduct more and more of their shopping online, video marketing is the prime way to boost your audience’s understanding of your product by letting them experience it before they buy.
7. Improve Email Click-Through Rates
An email subject line that includes the word “video” is 19% more likely to be opened, and including video in the email can boost click-through by as much as 300%.
6. Foster a Strong Connection with Your Brand
The audio and visual stimulation that results from viewing a video has been shown to engage viewers and foster a deeper sense of connection than words on a page.
5. Get Big Bang for Your Buck
Website visitors are 64% more likely to make an online purchase after watching a video, and companies that use video report that they are growing revenue nearly 50% faster than businesses that are not.
4. Get Noticed on Social Media
Videos tend to rise to the top of social media newsfeeds due to their popularity, and site users are more likely to stop scrolling to watch an eye-catching video than to read the same content in print form.
3. Boost Your Conversion Rate
According to experts, doubling your website’s conversion rate may be as simple as adding video content.
2. Track Your Audience’s Patterns
Video allows you a peek into your audience’s consumption patterns by letting you see what parts of the video were skipped or what parts were re-watched. This gives you the opportunity to further tweak your marketing efforts to deliver what your customers want to see.
1. Take Advantage of Its Ease and Affordability
Contrary to popular belief, creating video content isn’t expensive, and it’s not just for large companies. With help from Kicker, your small or medium-sized business can harness the power of video and reach a larger audience.
Kicker works with your business to help you produce powerful video content to tell your brand’s story and reach more customers.