How to explain complex security products with Web Video

MAGTEC is a market leader in transportation security. The Calgary-based tech firm has been vetted by the US Dept. of Homeland Security, the US Dept. of Transportation and FEMA. One of the key challenges faced by the executive team was to demonstrate how MAGTEC’s products work without having to drive their demonstration vehicle all over America. So MAGTEC called Kicker…and the rest is history. We produced 2 web videos that act as virtual demonstrations of the technology. MAGTEC’s key US sales team (which happens to be the worlds largest security firm) now uses the videos to resell the products to its customers worldwide. Kicker is now producing 6 more web videos to help drive sales via other sales channels. Contact us at Kicker if you want to drive sales with video.

Kicker credits: Video shot on Canon 5dM2 (featuring LensBaby glass)

Producer: Paul Camera: Al Editor: Terry.


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