What is so interesting about unboxing a package? To a lot of people, it’s a very cool experience. If you’re lucky enough to have a product that people are waiting in anticipation to get, then creating an unboxing video is an excellent way to increase the energy of your brand even more.
Why Unboxing Matters Today
Take a look at a few unboxing videos on YouTube. Watch them and chances are good you’ll see why so many people find them to be interesting. They involve people opening boxes, explaining what they are doing, and really building excitement about what’s inside. They can also be very educational. They answer questions about what the product is like and what the soon-to-be-buyer can expect.
These videos get attention. If you don’t have any other reason to invest in creating them than this, realize that unboxing videos are hugely popular. That’s why you need to use them. Consumers use unboxing videos for a lot of reasons:
- They are a fun way to see what the latest product is. Everyone wants to know what the latest iPhone is or what a new toy is going to look like.
- Many people use them for research to know if the product is really something they want to spend money on. It is quality? Is it just another version of what they have?
- A lot of people may not be able to buy that new product. They use the videos, then, as a way to live through someone else who is lucky enough to have it.
They’re also a lot of fun to watch. Depending on who creates them, they can be an interesting watch just to see how the person in the video reacts to the video. This is a fundamentally sound way of communicating with your audience.
Why Should You Use Them?
If you are a product maker, unboxing videos are a good way to build excitement, interest, and information on your product. It doesn’t always have to be a brand new product launch, either. People want to learn all about everything – even those old products that you may have had from a few years ago. The key is to ensure that the person doing the video is going to build up interest and provide a lot of details to the viewer.
