Hiring the right candidate for a job is about more than finding someone who will be experienced, dependable, and hardworking. The best candidate will not only be the right fit for your business, but your business will be the right fit for them.
How many employee complaints can be attributed to the fact that the company or the job is simply not what they’d had in mind? How often can dissatisfaction be traced back to unrealistic expectations, either of the job, the people with whom they work, or the brand as a whole? Only so much information regarding your company culture can be crammed into a job description, leaving the applicants to fill in the blanks for themselves.
Rather than using an inefficient (and expensive) trial-and-error process to land your perfect job candidate, take a proactive approach by creating a company culture video that will accurately showcase what working for your business will actually look like.
Keep reading for three engaging company culture video ideas.
Show, Don’t Tell
If your goal is to give prospective hires a clear picture of what the posted job entails, then skip the bulleted lists, strap on a wearable camera, and record a quick video that will show what the average day will look like for someone in that job. This will allow your applicant to see the entire workplace, their work space, and the many faces that they will encounter.
Get the Team Involved
Different people will have entirely different perspectives on the company that employs them, which is why crowdsourcing your video is such an engaging and effective approach. To make it happen, recruit a few employees to share a snapshot of their lives through a video camera, mobile device, or whatever recording device is most convenient, and pair those clips with your company message. Whether you’re showing potential hires how your team works together, how your employees balance their career goals with their personal lives, or why each individual loves their job, crowdsourced videos provide a raw, authentic way to introduce prospective employees to the culture of your company.
B-roll Montage Videos
Do you want to share information about what it’s like to work for your company or outline a specific job post? B-roll montage videos are simple to make; in fact, with the right background music and visuals, they often require no dialogue. These short, action-filled videos are perfect for sharing outside of your official website, such as on social media sites like Facebook and Instagram. Next time there’s an office birthday party, a company picnic, or even a charity event in which you’re participating, grab a video camera and capture some footage.
By using a company culture video to provide prospective employees with an engaging, authentic introduction to your business, you can ensure that you are landing the perfect candidate for the job. To learn more about creating your company culture video, get in touch with us today.
