Creating a corporate video is an important part of branding your company. It is also one of the best ways to launch your next marketing campaign. If you’ve put a lot of hard work and effort into creating that video, but it doesn’t seem to be getting the attention and interest you need, don’t worry. It’s common. There are a few key things you can do to get your corporate video working better for you. Are you making these mistakes?
#1: Create a more realistic and personable reach
It’s easy to see your company as the best in the industry, but putting it up on a pedestal makes it very difficult for people to relate to it. Focus on a more realistic approach. Ask, “What’s just marketing spin in the content of this video?” Get rid of that and add more real content such as visual demonstrations or customer testimonials.
#2: Get the sound right
You have just seconds to attract buyers and interested parties to your video. If the sound isn’t clear and easy to understand, they will just move on. One mistake you may be making relating to sound is using a camera mic. That’s just not going to work. Instead, use directional mix with a mixer to improve the quality of the sound.
Many times, consumers watch videos on Facebook or other marketing channels. Whether they are secretly doing it at work or just don’t want everyone to see what they are doing, many will not turn on the sound. If your video doesn’t include subtitles, it’s missing a key component of the market. Adding them doesn’t have to be difficult, but it can be ideal in capturing a larger audience.
#3: Let’s be honest, it’s boring
You have plenty to say but at the same time, you don’t have much time to keep your audience’s attention. And, that leads to information heavy videos that don’t come across well. Instead, have a third party person watch the video. Is it really information or is it interesting – there’s a difference here. With about five minutes of time to communicate your message, make it meaningful.
#4: Don’t go overboard on the brightness
There are plenty of techniques for creating lighting and overall graphic changes in your content. You have options like color grading and star wipes. However, you don’t want to over do it. Focus first on creating a vibrant, colorful, original video. Improve the quality of the content and images, don’t try to hide it later.
#5: Are you telling them what to do?
The final but biggest problem is not telling your watcher what to do. Did you tell them to like the video? Did you tell them to share it? Did you tell them to contact you at a specific link? It’s important to ensure that your video has a specific call to action within it and especially at the end. This tells your viewer what to do with what they just saw.
Take a closer look at the corporate video you’ve created. If it is not giving you the best level of results, take a closer look at these details. And, of course, work with a video production team that can help ensure you get the results you really need and expect from your corporate video.
