You have seconds to grab the attention of someone watching your video. What do you say? What do you show?
It is in these first seconds – under about the 10-second mark – that you really have to grab the attention of someone scrolling through social media. You don’t have much time, but with a few tricks, you will be able to create a video intro that really gets their attention.
#1: Waste no time
There is no second at the start of the video to waste. What’s most important here is to use those first few seconds to grab your viewer. Your intro needs to get to the point right away in order for them to stop and start watching.
#2: Use sound, but don’t rely on it
Many people do not have sound on while scrolling through social media. However, you need to ensure it is there once they start to watch your video. The audio should be clear, not overly loud, and in some way interesting. Of course, you also need to ensure it is royalty-free so you don’t violate copyright.
#3: Your video intro works as a teaser
Focus on creating a teaser intro. That is, do not give away everything you are going to talk about or share in that first few seconds. Instead, you’ll want to tease them with what’s coming. That way, they stick around to find out!
#4: Use some special effects but keep it under control
You do not want to make people annoyed in the first seconds of a video. Instead, keep things simple here. This is an important part of getting their attention. You can use more special effects as the video moves on. Be sure your viewer is able to get through those first few seconds with ease.
#5: Keep intros short
Most video intros need to be pretty short and to the point. You do not have a lot of time to spend connecting with your customers and viewers. The intro to any video should be about 20 seconds at most, with the first half of that being the most vital to grabbing their attention.
#6: Create professional quality images
Don’t use something off your cell phone. Spend a few minutes working with a professional video production company or tools to help you create a quality intro. That’s important. What type of impression do you want to give your viewers? Most likely, you want them to respect you as the pro in the industry.
Video intros are perhaps one of the most complex components of the process of using video marketing. However, they can also be a fantastic tool to help you get the attention of those people who will help build your brand.