Selecting the right type of video for your business is a big deal. Video needs to reach the audience in the best manner possible, creating an opportunity for the right target audience to receive it. There are a number of different video options available to you. As you work on your next marketing campaign, take a closer look at some of the key styles that you should consider within your budget.
Live Action Video
One of the options available to some businesses is a live action video. This type of video incorporates real-world footage most of the time with people in it. This is a common video option because it is easier to design. You can also use them for everything from professionally created films or just a short clip.
There are various styles such as a talking head video in which a person is seen talking to the camera. It is often used in an interview style. A Vlog is another type of video, one that is based on a series of short videos linked together and distributed over time. And, you can create a traditional interview video, which incorporates a person on camera speaking to another or to the camera.
Animated Videos
Another style of video to consider is animation. This is not always a cartoon-like, funny style of animation. Rather, you can use it to create very serious and formal messages, too. And, like with other forms of video, there are several styles available to you here. It could be a 2D or a 3D video, for example. You may want to consider typography videos or motion graphic videos. Each one is a bit different in the way it communicates, but they are all animated, meaning that real people are not used in them.
Text Overlay Video
Another form to consider is called a text overlay video in which there is text placed over the images or under them. This is a very common style of video used in social media campaigns where people may not have the sound on. Some will incorporate music or nature in the background. Others will have a video behind the words, which help to tell the story.
Streaming Video
Streaming video has become very popular today. In short, it is a live video, one where you turn on the camera and you are interacting directly with your audience in real-time. It is the most difficult to produce for some needs, but it is also one of the best ways to reach your audience on a personal level.
Which type of video is right for your business? Most often, you need a combination of each of these.
