Facebook video is one of the most important areas of content creation for today’s small business, marketer, or just anyone else. No matter what your industry, product or service, Facebook is likely the best connection point you have on social media to reach your customers and clients. But, traditional blurbs of content or photos are not enough. Now, you need to engage your customers using video. While you may be wondering how your business can utilize this service, realize it may be much easier to do than you realize.
Get Started with These Tips
To create effective, engaging, and attention grabbing video ads on Facebook, consider these tips. They will help you to get off the ground and into the phones of your customers.
#1: Always make ads authentic.
You don’t need gimmicks. People will resonate better with quality content that tells a story. What you will find time and time again is that the most effective Facebook ads are those that can bring the user in through a story. Brand and marketers need to create that story that is of some interest to the reader.
#2: You have three seconds.
Yes, Facebook ads can be longer than this, of course. However, this is the amount of time you have to grab the attention of the people that are in front of you and scrolling through their page. When an ad shows up on a page and starts to play, it has to grab their attention immediately or they will continue to move right on past it. These first three seconds, then, are perhaps the most important part.
#3: Minimize the noise
One of the mistakes you can make is creating video that is loud and obnoxious. Let’s face it. People who are on Facebook on their phones at work are not going to appreciate the loud sounds hitting them. The auto play feature on the site already turns the sound off even as the video starts to roll. That means that no matter what content you are creating, it needs to be visually stimulating so they turn on the sound after those first few seconds.
#4: Customers need to be the focus.
Here’s a hard truth many businesses have to realize. Facebook video is not for a traditional commercial. It needs to be customer centric. That means it needs to play to the emotions, needs, problems, and solutions of the consumer and not the company’s needs.
#5: You need consistency.
Not only do you need to post videos to the site on a consistent basis, but you also need to build your brand through them. This means there has to be some level of development that builds on the brand in each video.
When it comes down to it, it is often best to hire a trusted and experienced video production company to help you to create effective videos that not only meet Facebook’s requirements, but also achieve the goals you are creating with them. It pays to use these videos, but they need to be done properly to get results.
