Medical marketing can be one of the most challenging of all formats. Those in this industry have a lot of limitations – advanced tech, numerous restrictions, and lots of questions of validity. One format for marketing that works well in this industry is online video. Sure, a brochure in a doctor’s office seems like a good start, but video brings information to life and allows it to hit home with the intended buyer. It provides a better ROI in nearly any situation.
How Does Video Matter in Medical Marketing?
Take a look at a few reasons why so many marketers are finding this particular platform so ideal to meet their goals. Could this help you, too?
#1: It Shows Your Expertise
The biggest reason to use this format is that video provides specific information in a specific format and it easily translates into expertise for the medical provider. To convince someone to spend a significant amount of money on a cosmetic procedure, for example, it helps to become the industry expert in your local area. Video makes you, or your medical practice, the go-to pros in this area.
#2: Your Clients Trust You
In the medical marketing industry, trust really is everything. It is not easy to come by, though. With video, you can help to build that trust. First, video is a format that people trust inherently That is, they are more likely to believe a doctor speaking on camera than a written article. Second, you can use video testimonies to help boost that level of trust. Many times, video can convey a message that is otherwise hard to believe or seems like a “too good to be true) option in a believable format.
#3: Video Gets Shared, and Builds Leads
The whole point of medical marketing is to get more patients and clients in the door. Video helps enable this by providing a way to get shares on social media, track leads who visit the website, and monitor who is watching the video in the first place. In short, it turns your visitors to your website into prospective leads and allows you to count them – using the tools provided.
#4: Video Gives You the Power to Customize Your Audience
A proper video production company understands its target audience. Video can be created to meet a specific goal for just about any provider, then. Video marketing can target a very specific group of people, such as those broken down by demographics. It can help you to showcase what a teenager may benefit from compared to what a senior may benefit from. Because it allows this type of targeting, it tends to be more effective. Again, a brochure struggles to achieve this.
Video medical marketing is a must today. People watch videos. They don’t read long documents explaining risks and discussing complex medical procedures. Yet, they want information in an easy to digest manner. With the right video production, your marketing dollars go further when you incorporate video marketing into your campaign.
