The goal of any business video is to ensure that you create a connection with your viewers. Engaging videos get attention. They are shared. Perhaps most importantly, this type of connection with your audience helps you achieve your goals. What should you do to make a video engaging, though? Here are some simple tips that create outstanding results.
Let Your Video Tell a Story
Don’t shoot an advertisement. Instead, let your audience learn something through a story-telling format. You’ll want to make this very clear – ensure they can follow along and “get it.”
Let Your Actors Be Themselves
The best way to engage your audience is, in fact, to let anyone in the video be themselves. Instead of trying to “act” let each member of the video shoot just act as they normally do. This helps to reduce the overall stress of the shoot and helps everyone to have a bit of fun. That comes through on the other end, too.
Make the Interactions More Genuine
Don’t follow a very hard script. Instead, let people act and interact the way they normally do. This helps to ensure that your audience sees that you are a real person and that your company is all about being authentic.
Get the Content Right
Aside from the video script, you also want the content of your video to convey a sense of fun and lightheartedness. For example, choose camera angles that are able to create the mood – don’t settle for just a direct, face-forward look. And, add some music to help drive home the emotion you hope to create in your video.
Don’t Forget the Details
Sometimes, you need to communicate actual details. Using graphics at the end of the video, for example, can help convey this information. You’ll also want to consider adding details that help to make the video more unique and stand out.
The more time you take to create an authentic experience, the better. When it comes down to it, videos are only as good as your video production company can create – and that means hiring a team that is well seasoned in creating engaging, interactive videos the audience can relate to.
