Kicker video production

Corporate Videos: Why You Need Them

The world is becoming increasingly visual these days, they say. It is getting harder and harder to get someone to read a brochure or a manual – most people would much rather watch a video clip to get the information they need. Videos are quickly occupying new niches every day, even in fields that used to be much more text-oriented and ‘serious’, such as science, the academic world, engineering and others. Government, law enforcement agencies, occupational health and safety professionals, teachers, doctors, politicians, business owners are all starting to employ video marketing to an unprecedented degree in order to cater to this new era of visuality and short attention spans. Corporate videos, for instance, are quickly becoming a must if a company is serious about being in step with the times.

What do corporate videos involve?

There is no short answer to the question of what corporate videos actually are. They can be promotional materials that are oriented towards your prospective business partners or customers. Or a great way to present your company’s successes in the past year to your shareholders. Or a colorful part of your next recruitment campaign. Or a way for your neighborhood to see that you are friendly, approachable and enthusiastic about your contribution to the community. Even the general ideas for corporate videos number in the thousands – everything depends on your imagination, the professionalism of your videographers and marketing specialists, and the particularities of your region and industry. Your video can be a stand-alone product or only a part of a larger project, a fun break in the middle of a lengthy presentation or a major component of this presentation’s informative side – it’s totally up to you.

How proficient are you in creating such videos?

We have been working with small and medium-sized businesses, non-profits organizations and huge international corporations on creating their videos for a number of years now. Since starting operations, we have gathered an impressive portfolio of successes that have made a big difference to staff morale, neighborhood response, employee awareness on safety protocol and procedures and so on and so forth. Videos open up new possibilities that were never explored before – the vivid and diverse visuality that they make a reality attracts customers, impresses audiences, converts visitors to buyers and improves the working atmosphere at any organization.

How different is your approach?

Our professional and knowledgeable staff start out on the correct path from Day One – we listen to your needs and build the work processes fully based on the requirements, dreams, desires and hopes you put into the project. As a result, there is no forcing you into pre-determined video marketing solutions – the corporate videos we produce for you are yours and not ours. Contact us today for more information on how rich and powerful videos can make a difference to your company’s bottom line, customer satisfaction ratings, relations with stakeholders, corporate morale and a sense of accomplishment in every day. We look forward to working with you.


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