So you’ve decided to take your marketing to the next level through video. Great choice! Video can drive conversions and boost sales in ways that other mediums can’t.
As you can imagine, the price of having an outstanding, specialized video created for your business varies greatly depending on what type of video you need created, how long it will take to produce, and the level of creativity required. Let’s take a look at each factor to help you begin the process of pricing out the perfect video for your needs.
What type of video is it?
There are a variety of video types that serve different purposes. For example, an animation video might add value to your landing page and encourage visitors to submit their name and email address on your website. Or you’ve chosen video instead of text to clearly communicate your brand, business, or idea. Maybe it’s time to showcase your products and services on TV and you need an attention-grabbing video that will send customers to your door. Each video concept has a different price attached to it.
How long will it take to produce?
The more time required to create the perfect video, the higher the price tends to be. That’s because it requires more manpower, more hours, and more effort. If you need someone to shoot a staff member recording a 30-second explainer video for your website, you can expect to pay less than if you’re shooting a TV commercial. If you require a custom animated video that will be several minutes in length, this may be on the higher end of the price spectrum. Always weigh your budget with your needs when selecting the length of your video.
What level of creativity is required?
This may be your first foray into video, or maybe you’re an experienced veteran. Will you provide a script, in the case of a commercial or marketing video? Or do you need to hire out the creative portion too? Do you have a concept of what you want created but need input from the pros? A video that requires a high level or creativity will generally be more expensive than its more basic counterparts.
There is a lot that goes into video creation that you may be unaware of. There’s the equipment like lighting, microphones, recording equipment, software programs, and a myriad of other tools. There’s also the planning that comes before the video is made, and the post-production editing and perfecting that comes afterward.
Discussing your needs and goals with a professional video production company is the best way to determine what type of budget you’ll need and what type of video will work best for you.