As technological advancements have swept the events management field, the event-planning process has come a long way from paper-based systems and binders filled with charts and pamphlets. Today’s corporate events are expected to provide a dynamic experience that engages attendees, offering a unique experience that will educate and inspire. Here are three innovative tech trends that are changing the way companies share their story.
Engaging through Virtual Reality
While virtual reality has been on the horizon for at least a decade, the technology has finally reached the point where it can be incorporated to provide an immersive, enriching experience for event attendees. Virtual reality allows users to move and interact with computer-generated images, enabling companies to tell their brand story through 360-degree video. Major companies like Google and Sony are investing heavily in this budding technology, ensuring that it is increasingly accessible, affordable, and ready to be a part of your next event.
“Heads Up” Technology
People spend a lot of time staring down at their phones, and this has been a pain point for many companies who have hosted events. In response to this, event planners are using “heads up” technology to take advantage of attendees’ preoccupation with their mobile devices. Many events now feature large-scale interactive games, where smartphones are transformed into controllers. There are also apps like Crowd Mics turns cellphones into microphones to allow users to interact with a wide audience, as well as other dynamic video and audio interactions via smartphones. Rather than changing the habits of event attendees, consider looking for ways to optimize their experience through mobile technology.
Video Instead of Text
Consider this: 90% of the information that your brain takes in is visual, and that information is processed 60,000 times faster than text. While reading a text is active and requires our brains to do a lot of work, watching a video is passive, allowing our brains to take a break. This, in turn, frees up the mental resources to let us make an emotional connection with the information being given. When it comes to conveying chunks of information, video, not text, is the way to go. Not only is it easier and more fun to use this medium to educate your audience and promote your brand, but this format ensures that the information is more easily absorbed and has a greater impact.
Incorporating tech trends into your next event will provide a richer, more engaging experience for attendees while effectively relaying your brand message. We can help you capitalize on these event production trends in a way that will impact your attendees long after the event has concluded.