As the most memorable form of content online and on-screen, video is an effective way to showcase your brand’s value across many verticals at once. But to do so, you need to make sure your videos are published with clean production that fits your brand’s style.
Most likely, you don’t have a future Michael Bay working for you, which means you’ll need to work with a video production company. Unless you have an unlimited budget (a la the likes of Jeff Bezos), you need to make the right decision when choosing a production company. Here’s how to do it while maximizing ROI.
Use these four criteria to evaluate whether a certain video production company is right for your business.
- Stunning Portfolio. Always ask to see past work to learn whether the video production company is capable of meeting your expectations. If you don’t see something that reflects what you’re looking for or that matches your style, discuss the changes you’d like to see and whether the company is capable of delivering.
- Animation Services. Sourcing actors, dealing with permits and blocking out hours or days for filming may not be in your company’s best interest all the time. Sometimes, an animated video can perform better for certain purposes, such as explainer videos. Make sure your video production company offers animated videos with a proven team of quality animators.
- On-Location Expertise. Filming on-location is much different than filming in a studio. It requires different lighting, equipment and legal hoops through which you must jump. Vet a video production company by inquiring about their on-location process and expertise.
- Advanced Technology. The future of video is constantly changing and, as new technologies hit the market, your video needs will change along with them. Consider this when meeting with video production company representatives, to improve ROI and keep your messaging consistent, you’ll want to build a long-term relationship. Ask about 360-degree video and virtual reality, as this type of video format is gaining popularity among viewers.
Paired with the right production company, your brand can accomplish a slew of goals from increasing brand awareness to generating leads to securing sales. The partnership between your brand and a good video production company can be strong and profitable provided you make the right decision. To discuss your video production needs, contact Kicker Video today.