Explainer videos are tools like no other. They provide a clear explanation of something. Done well, they can serve to educate your audience on a wide range of topics and do so in an engaging, memorable way. But, explainer videos take a bit of time and planning to get right. Here’s how to make it a success by focusing on creating a video script that will capture your audience’s attention.
Bring together people who can help you define what it is you need from this video. You’ll want to be inspired by your customers or audience. Create a brief list of ideas. Then, begin to work to flesh out those ideas. Keep the group of people working on the project small as to not overwhelm it with too many ideas.
Put the Script Together
Now that you have a basic idea, it is time to work out the explainer video’s script. You should do this with careful planning – don’t just freeform it. Start with addressing the problem that the video will overcome for the viewer. What will you teach them? Then, it is time to offer a solution to your audience. What is the solution you have to offer? Finally, create a list of benefits – what happens when the audience member uses your solution to solve his or her problem?
Once you get some specifics down pat, you can then work on the actual explanation. Tell them how it works. You’ll want to provide a brief description and then be sure to demonstrate the product or service at length. Remember, this is video so your content needs to show what is happening.
After providing a full explanation, the video should also offer a conclusion and wrap up the information. Summarize what you’ve told them and again state the benefits. Then, and perhaps most importantly, put a call to action in place.
Make It Work
Don’t overthink your explainer video. Instead, keep it as short as possible with a goal of keeping the script short. Then, you’ll want to focus on keeping the content as conversational as possible. A big portion of the benefit of creating these types of content is to engage with your audience and customers – be sure your video script includes a bit of personality.
It is also a good idea to work with a video production company to handle the process. They can help you with the details of putting it all together and doing the edits. The goal here is to ensure the final product is impressive and professional, what your audience expects.