It’s always a good thing when you grab the attention of a customer or client. You love those immediate moments where you can show off what you can do for them. But, how do you keep their attention? That’s essential. The cost of finding new leads (not to mention the amount of time you have to spend to find them) is simply too much for most companies. The key is to keep your current customers engaged in your brand. This is where you’ll increase your profits and drive engagement long term.
Video Can Help
Video is an exceptional tool to help you to make that possible. Everyone has a few seconds or minutes to watch a new video. However, it is not always easy to create a video that is going to hold their attention and keep them coming back for more. There are a few simple things you can do to help encourage this.
Don’t Focus on the Sale
This is perhaps the most important piece of advice for holding your customer’s attention. You will not do that with a promotional, commercial-like video. Instead, you’ll want to offer something that’s more engaging and interesting. It may not seem logical – you want to promote your product and service, of course, you should mention it. But, that’s not the way today’s customer interacts with brands.
Respect Your Customers’ Experience
Today, there’s one key secret to marketing with video successfully. As noted, you do not want to focus on promotional material. However, you can still include your product or imply it. That’s really all you have to do. That’s because today’s customers are far savvier than you think. They’ll respect you more if you provide a sly focus. Don’t make it an obvious play for their attention Video needs to be interesting to the customer as the first, primary step.
Be Consistent and Reliable
You’ll also want to work hard at keeping your customers focused on your brand. To do that, get in front of them on a regular basis. Post each day or every other day. Creating and following a publishing schedule is exactly what you need to do. They may even get to the point of coming to look for your video to find out what cool or interesting topic you have to share with them that day.
It Has to Be Easy to Find
Next, focus on making your content easy to find. That is, use it on social media. Let your customers find it on a specific website. The key here is to give them the same place to go back to time and time again to find you!
And, Interact Often
Let’s say you decide to post a new, fun, and attention grabbing video every Friday. Great, put that video together. Then, lead up to it throughout the week with clips or teasers. Give them something to look forward to.
These tips create fantastic videos, videos people want to watch and will interact with. This ultimately gives you the best ability to embrace your customers through your brand.