You’ve heard all of the good things about creating videos for your customers, clients, and investors. It’s a fantastic way to build your brand and to increase traffic to your website and social media pages. But, as you look around your office, you may be wondering what you were thinking. Could this location actually be the ideal place for you to create the perfect video shoot? It may not be as difficult as you think. With a bit of planning, it could actually be very successful.
Tips for the Perfect Video Shoot
Creating the right first impression is always important. You need to invest in a bit of planning and some organization to see the results you are looking for. Start with these tips:
- The best location is one that offers the right lighting, sound and space for the video shoot. Planning out a few locations can help to ensure the best possible outcome.
- Remember to plan for your filming crew. They will need space to set up and areas to park vehicles. They will also need areas to setup in and to watch playback. Talk to the team about their needs and plan space accordingly.
- Give your film crew the access they need, too. That means giving them a clear opportunity to walk around your business to find great backgrounds or interesting color schemes. You’ll want to allow the team to find the best lighting, too.
- Keep your team on board and motivated. You’ll want to talk to your employees about what is happening and discuss the length of time it will take, any interruption in the day-to-day business, and the impact it will have on the employees during the day.
- Cleaning up and decluttering is important. As your video team will tell you, the goal is to keep everyone focused on what’s happening in the video, not on stray photos or strange looking equipment. You’ll want to remove as much as possible to create a crisp but interesting site.
- Appoint one person within the company to work with the video team to create the best possible outcome. You’ll want a team member that’s knowledgeable and readily willing to work with and guide the film crew. This can help everyone to have the best possible experience.
- Outline anything that’s a no-go. For example, you may have specific areas or products you do not want seen in the video. You may also have specific people that you do not want included. The key here is to review after, but to also make sure you have a game plan that outlines what shouldn’t be in the videos to start with.
- Making some changes is often necessary. The best filming spot may require moving around desks. If a specific employee doesn’t want to be in the shoot, ask them to move for the day. It may seem like an inconvenience, but the goal is to ultimately create the best video for the betterment of the company.
With help from the video crew, you’ll be able to create a space that’s truly authentic and desirable. You’ll be able to use your space to create the message you want to convey. It’s important to plan in advance with the film team to know exactly what you can do to ensure this process goes well and the outcome is just what you want it to be.