Where can you, as a small business, embrace your customers and share your videos with your clients online? Many times, small business owners don’t realize the sheer amount of reach that video can offer to them. Using video to promote your business, your product, or your service isn’t always simple to do, but it is very important for today’s marketer. Video reaches more people, gets shared more often, and provides a better opportunity for you to embrace and engage with your client. But, where should you promote those videos so your audience reaches them?
The Best Channels for Small Businesses to Share Video
Once you understand who your audience is, the next step is to find out where they are online so you can ensure your video content is present in those locations. It sounds simple enough, right? Many small businesses understand the value of video, but they don’t do more than place that video on their website. Here are some other avenues worthy of sharing your video content:
Facebook: Perhaps the easiest option, Facebook works for nearly all audiences including consumers and businesses. You’ll benefit from adding video to Facebook for multiple reasons. Your chances of getting in front of your audience are higher on Facebook than other channels. It’s also one of the most heavily used video content sites – people expect to see videos here.
Instagram: Though some business owners have yet to check out this platform, it is well worth the investment. It’s easy enough to use as well. Creating the videos on Instagram is much like doing so on Facebook (did you know Facebook owns Instagram and their platforms for video content are fairly the same?) The Instagram Story feature makes sharing your story very easy. You don’t want to just embrace single photos on this site. Embrace the story feature to engage better.
Snapchat: Snapchat is another option for video sharing. It doesn’t have the highest amount of views for videos, but it does offer a way for your customers to get to know your brand.
YouTube: For those who plan to create a lot of video and to place it online, such as for educational purposes or to build a following to your videos, YouTube remains the place to be. YouTube is an excellent tool for those looking to build a solid audience. For example, a company that wants to do product demonstrations, reviews, or how-to videos will find this platform is the ideal choice overall.
There are other locations for your videos as well. Twitter isn’t a site to ignore either. For those connecting with the B2B market using LinkedIn can even be a critical step. You’ll also want to embrace using video in your email campaigns, on your blog, and, of course, on your website. The good news is you don’t have to create individual videos for each of these platforms. You can use the same video or snippets of the same video on each site. This can help keep your production needs a bit lower while allowing you to reach your audience.