Take Advantage of the Moment: Connect!

We are living at a moment in history that offers us opportunities for unrestricted communication unimaginable to our ancestors. All the same, the future is uncertain. Present opportunities may expand. On the other hand, they may contract. In either case, now is the time to take advantage of the opportunities.


Reaching the People Who Want to Hear You

Specifically, it is possible today to create a video and to post it on Internet sites such as YouTube, Vimeo, Vevo, Dailymotion, Veoh, and Metacafe. If your message is compelling, you can reach millions of people. Moreover, you can reach the people who want to hear you.

For complex reasons, we also live at a time when there are compelling reasons to communicate with people who live in faraway lands that we may never visit. But we can get to know the people who live there. The advances in communication have their analogues in transportation and production. The shirt you are wearing, the computer you are using, the phone in your pocket were all produced by people you will never know, but to whom you are connected. We are all tied together through an uneven global system of production, distribution, and consumption.


Choosing the Right Video Hosting Service

In times past, when production and consumption of goods and services were carried out mainly at the local level, the people with whom we needed to communicate were nearby. Only a few generations ago, people knew where to find the local cobbler, tailor, brew master, and baker. People knew who could build a cabinet or a carriage, treat an illness, or draw up a will.

Beyond the goods and services that we buy and sell, we – wherever we live – are also connected by problems that have become global. Climate change, although experienced differently depending on the local conditions, affects everyone on Earth. Similarly, environmental issues vary from country to country, from continent to continent, and from ocean to ocean. However, the causes and solutions are interconnected.

As the world has become more complex, so have our lives. And so are the networks of people that we have reason to contact. To accommodate this range of potential networks, there are now myriad video hosting services, each designed to help you to find the people – wherever on the planet they may live – who want to hear what you have to say. But how do you say it


The Art of Pitching Yourself and Your Ideas

This new and unprecedented communications network also means that you need to carefully consider how you pitch yourself and your ideas. There is an incalculable number of videos competing for the attention of the audience you want to target. Be clear about what you want to accomplish. Whose attention do you want to attract? How do you want them to respond? Are you promoting a product, a service or an idea? Do you need to transcend language barriers? National or class interests? Will men or women respond differently?

This is where Kicker and its expertise in the field of video production can help. Let us share our expertise in video marketing so that you may see the most return on the energy you invest.


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