Restaurants can use video for a wide range of marketing opportunities. This extends much further than the average commercial on TV. For any business that wants to reach a larger audience and provide more insight and promotion for their company, video is the route to take. Using video simply makes sense. It is the type of medium that consumers want to use to get to know business owners.
But, how can you do this? What should your video be about? There are a few key ways to use video for restaurant marketing.
For New Customers
The first step is to create a video that introduces your location to new customers, people who have never visited and may not be visiting because they do not know what you have to offer. Create a video that walks them through the experience of visiting your location. Be sure to focus on the food, of course, as well as the customer service. Introduce what you have to offer here.
What Makes You Different?
In many areas, there are quite a few restaurants present. Why should a customer who is hungry right at that moment choose to visit you instead of the competition? To define this, you need to know what your unique selling point is. Perhaps it is a recipe, a trademark dish, or perhaps it is just the service that you provide.
Get Your Customers to Speak for You
Testimonial videos work very well. These are a great opportunity to showcase what you have to offer. Encourage your patrons to leave you reviews, but do it in testimonial format. For example, let guests discuss what their experiences where or what you did to help make their experience more enjoyable.
A Behind the Scenes Look
Another way to get your customers to embrace your location is to do so using a behind the scenes look at your restaurant, your business ownership, and even telling the story of your location. This helps to create a personable experience. Your customer feels as though they can connect with your business and feels like you are family not just another business trying to get their customers.
When it comes down to it, you want to invite people in to your restaurant and give them a one-on-one experience with you. What do you want them to know about you? Most importantly, what don’t they know that could help spark their interest and bring them in? Capture this in professional videos for your restaurant. When you do, you’ll create a much better opportunity to get to know your customers.