There’s no doubt that the popularity of social media these days is on the rise. YouTube alone receives over 1 billion unique visitors each month. Considering social media gives people the opportunity to share information across networks, it becomes a powerful tool for online marketing. Appealing to the masses is necessary, and with this, users became one of the most important factors in helping you increase your online presence.
70 Million Views
Let the results speak for themselves; Evian garnered with its Roller Babies video over 70 million views (http://www.youtube.com/watch?v=XQcVllWpwGs).
This means over 70 million people took the time out of their day to watch Evian’s video, and all of this was made possible using YouTube. With more and more people turning to the Internet for their information, it would be unwise not to include it in your own strategy. Video can give you access to this potential when properly used in combination with social media.
The Right Investment
With so much competition out there, it’s vital these days that small businesses, and even much larger ones, get their foot in the door by producing video content that is readily available to its consumers and easy to digest.
Social media is a growing market, and studies by Cisco demonstrate that, by 2017, video will account for 69% percent of all consumer Internet traffic (http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html).
Video production costs aren’t as much as they used to be, and with how important it is to appeal to your demographic, there’s all the more incentive to hire professionals to get the job done right.
Seeing how much value this sector has, there’s no reason not to invest in a quality production. This would ensure that your message is delivered in the most effective way possible.
On the Go
Not only do people have access to social media through their computer, people often view these videos using their mobile devices. More people are choosing to have access to the Internet through their mobile phone, or purchasing a tablet that is capable of using Wi-Fi and having a data plan.
Not only does what you produce have to captivate them, it also has to be easy to access. The mobile media market is still growing and critical in order to realize the potential of your business. A single well thought out video can stretch out across every single one of these platforms. It’s always important to take your audience into consideration. Social media and video help you reach out to your consumers by giving them the information they want, exactly the way they want it.
When you want to get the word of your business out there and capitalize on its potential, not only is it good to be creative with the video you produce, it’s imperative that you’re creative in how you market it.
If you want to seek out your audience in every way possible, all you need is a video to start. Lead the way for your business. Contact us today!