If you still haven’t taken notice of the benefits of using Pinterest, it’s time you thought about it very seriously. Pinterest is currently the fourth largest traffic driver, coming closely after Google, direct traffic and of course, Facebook. Also, interestingly, it has been seen that the regular users of Pinterest tend to shop and spend a lot more often that those on any other social networks. And, apart from the large number of pictures being posted, there are now an increasing number of videos too. This is where your money lies.
Pinterest recently removed the ban they had on commercial and business accounts. This way, merchants can now endorse and promote their products and services on Pinterest, making it an exceedingly exciting platform for optimized video content marketing. Now that this avenue holds so much potential, it wouldn’t hurt to know some exciting ways in which you can utilize Pinterest to increase your brand awareness and boost visibility.
Include ‘Video’ In the Board Titles and Pin Descriptions to Get More Views from Pinterest
Needless to say, Pinterest is still a site primarily featuring images. In such a scenario, getting your video to stand out can be a bit of a task. Adding the word Video organically in the board title and the descriptions can help. In fact, any SEO best practices to optimize the description and titles are always welcome.
Backlinks in the Pinterest Description Field Helps
Please remember that clicking on the video will take the pinner to YouTube or Vimeo, and not your site, even if you have put up the video there. That is why you must always add a backlink in the description area if you wish to have the pinner visit your site. Also make sure you keep the description and the title as interesting and captivating as possible, to entice the visitor into clicking on it.
Include a Pinterest CTA on Your Landing Page
If you have activated the icons for Facebook and Twitter on your landing page, how can you leave the third largest social network behind. Pinterest makes it really easy to include a dedicated icon on your landing page’s CTA. Make sure you use this great feature.
Create Compelling Content As Well As Sharing Good Content
One of the biggest things about Pinterest is ‘Repins’. So, apart from promoting your own quality content, you must share good content from others as a way of increasing your social presence. Of course, the necessity of creating your own informative and engaging content cannot be stressed enough.
Have any more questions regarding video marketing? Kicker can help! Leave us a comment or contact us today!