So you already know the kind of value a video content marketing campaign can add to your business. Well then, you have taken the first step towards creating a stronger online presence and visibility for your business. However, there are a few very crucial tips that you must keep in mind if you are to truly succeed in making a positive impact with your video marketing. Here are some precious tips from leading industry experts that will help you create a much stronger video and add that pinch of paprika to your campaign.
Grab the Attention
When you talk of videos, you probably think of YouTube, Vimeo and other such services which have millions and billions of videos. In such a situation, it’s crucial that your video captures the attention of the target audience within the first few seconds. Remember that the viewer has many choices and for you to be able to get your entire message across, you must be able to entice the viewer right at the beginning and keep them engaged for the length of your video. To start with, shorter length can be a great trick.
Keep It Real
If you are an already established brand that must keep up a certain image, you could consider shooting with professional actors and expensive equipment. However, in most cases, a rather casual, personal kind of interaction between you and your viewers works much better. While that does not mean you can shoot in your pajamas, you don’t have to make a manicured video with surgical precision. Audiences like to connect to real people so keep the videos as grounded as possible.
Develop a Cliffhanger
This one is simple and tricky at the same time. Suspense sells, it’s quite that simple. So you must create a series of videos, sort of episodically, so that one video makes the viewer want to watch the other one too. This will help you create an increased viewer engagement. Not only that, this way you can also cut video lengths and make five interesting 60 second videos instead of one long 5 minute video.
Hire a Professional Company
This is a failsafe mechanism of creating the best quality videos for your business. Professionals have all the right equipment, necessary experience and technical knowledge that go into creating a great video. However, you must understand that you can’t leave the job entirely up to a company as your creative inputs would be of paramount importance.
Follow these tips to be on your way to an absolutely remarkable video marketing campaign.