Are you still spending up to forty, fifty or maybe a hundred thousand dollars on shooting and airing video ads for television and media? Are you still unhappy with the results they are clocking in? That is a classic case of inefficient advertising. It’s time you figured out the benefits of the word ‘Internet’.
Video content marketing is the latest buzzword in the industry, making it possible to launch a viral video campaign with very little money. In fact, video content marketing isn’t about creating sales pitches and infomercials, it’s about creating some value for your customers, letting them know how your products can be helpful in their lives, or educating them about how to best utilize your products. The impetus is on reaching out to a much wider audience in much less time and by spending much less money. Here’s how you can accomplish that:
1. Create a Niche
That’s the great thing about internet based marketing; you can target your audience. You can identify your potential market, build a community and reach out to targeted customers using relevant information that will appeal to them. Eliminate the guesswork about what will work for the largest section of TV watching audience. Instead, focus on the people you want to exclusively communicate to. For instance, if you are a retail website selling handmade jewelry, you probably have no business talking to techno freaks. Instead, you can make a quirky video showcasing your jewelry, for very little money, and market it on social media platforms, targeting young girls and working women. A Facebook page, which by the way costs nothing, will then do a great job of bringing girls inquiring about your creations in no time.
2. Feature Great How-to Videos
If you are a start-up, selling a new, innovative product, the best way to get the word out and make people take notice is to create a how-to video. Not only will this peg interest among the masses but also, effectively show that your product actually works.
While viral videos are the entire buzz these days, don’t lose your brain cells over it. To build and sustain a business, it’s important to give your customers some value. That is what will build a market for you and bring in repeat business from loyal buyers. And the best part? It will cost you a fraction of the amount you would spend on a TV ad campaign.