Using video to improve your sales

But do you know how effective videos are in marketing and fetching traffic? Well, when you link the content within those videos to campaigns, you make help guides to prospective clients into becoming customers. Depending on how effectively you are using the information that you receive from these visitors’ reviews for future campaigns, there is so much potential for them converting into real customers in due time. Using videos for reaching your customers is a perfect way of increasing your sales. You will need to understand exactly what your customers are getting from that video and what content is most interactive and engaging to them can have long-life ripples on how you interact with your base. If you understood that creating these capabilities takes very little time per video and can provide useful integration with you sales automation platforms and marketing, you would find more meaning in video usage in sales.

Clients’ testimonials on video

Clients’ testimonials are a superb way to use social proof in marketing your business online. An endorsement from a third-party about your company is a weightier method of promoting your business than using your words. While written testimonials are convincing, video testimonials are splendid! A video testimonial engages the viewers to connect emotionally and non-verbally with the cues that go along with the testifier, making it more genuine and powerful. Ultimately, after you have gathered these great testimonial videos, you want them on the right page. Placing them on your home page is one way that will grab attention of your viewer’s spot on. You will need to design you home page to include a place for these videos. Put them on “thank you” pages and encourage your sales team to use them help boost their credibility.


There are several video platforms that share nicely done videos globally enhancing reach-ability for any size of business. Apparently, for a good reason, YouTube is ranked top video platform. YouTube enables anyone everywhere to create videos, watch, discover and share them online. YouTube’s audience is immense and is comprised of a tangible variety of stable, well-connected communities. Well, it does not involve rocket science but in order to use YouTube effectively, your videos ought to be done professionally to suit the search of your audience.


Facebook is working extremely hard to making video features work for its users, and significant results have been achieved to that effect. Facebook is being used worldwide almost every person who could be a potential client. Adding some interactive and informative videos to you timeline will go a long way to grow and reinforce your audience and online community. When you’re posting videos to your Facebook page, it is important to include CTAs at the videos end to drive more traffic to your landing pages.


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