The Benefits of Video Marketing

The power of video marketing is infinite and can be harnessed to attract not only cat and dog lovers but potential clients and employees. More and more companies today are utilizing video to spread the word about a new product or service and tell a more personal story about their business, in hopes of better connecting with social media audiences.

But the proverbial question remains: How can your business benefit from video? The answer to this is derived from the source: business managers, owners and video experts.  Here is a list of the most important ways video can improve any business.

Video marketing attracts new customers to a business.

If your product or service is vague and, to be fully understood requires an explanation, then it is key to have an explanatory video on your homepage. This will eliminate any doubts in the customer’s mind as to what your product/service is and intrigue them to browse your website and get to know you and the business better. By explaining to your audience the benefits of using your products or services, you will set your company apart from the looming competition.

You can announce a new product or service with video marketing.

Videos are a wonderful way to generate buzz for a new product or service and sustain it. Be creative with your video to set yourself apart from other dry and monotonous product announcements. This will guarantee a longer lasting effect on your audience.

Hire new employees.

Recruitment videos are an innovative tool in recruiting new employees to your company. Feature current company employees, demonstrate the work atmosphere, and promote the culture of the company. An engaging video will draw in the best employees and increase the applicant pool.

You can educate your customers on how to use your product or service.

With a video, you can convey more information a lot quicker than solely with a photo or written description. Your customers will thank you for this.

Employees can be educated and trained on videos.

Videos are a great way to share information and tips with your employees. Videos describing how to use new equipment, how to use social media, mobile apps or useful website to grow and market their business, and how to make production flow more efficient are just a few examples. Additionally, videos help scale training; all employees can learn from one source instead that can be added to or adjusted.

Customers can get involved too!

Allow customers the option to upload their own video testimonial to help validate your business. This will provide buzz for your company but more importantly provide potential clients with an element of social proof as to why they should take interest in your company.

You can keep remote employees connected.

If your employees work in different locations, videos are a great way to strengthen culture within the company, build and maintain bonds, and create a sense of community.


If you’re ready to start using video marketing to your advantage and reaping their benefits, then contact us today and never look back!


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