When it comes to creating your next business video, take into consideration how sports videos can offer some suggestions and innovative methods. Sports videos are on-the-go, fast-paced, and exciting. They are attention-grabbing, often pulling people into them just to see what happens. How can that translate into a business video for your needs? There are a couple of key takeaways to consider here.
In today’s video world, you really can start from nowhere and work your way up. You do not have to be a star to create a following. You just have to be unique and interesting enough to grab the attention of the fans you are hoping to create. Work to grow your content one video at a time to reach an audience that fits your company.
Today’s consumer wants to know what real life is like, not a fake set or a script. Do not be afraid – as the athletes do – to pull out your phone and start recording. While there is always a time for a produced, well-designed video, that is not the requirement. Instead, get real and do it in real-time to grow your audience.
Many athletes have become influencers themselves. In short, you just want to get your brand in front of those influencers’ audience. To do that, you need to connect with those people on social media with a large following that is mostly made up of your most likely customers. Be sure to create videos that include cross-overs or collaborations with social media influencers like this to grow your following and to achieve more of a reach.
You want people who are not just followers of your brand, but that have an emotional attachment to your brand. That may be hard to create initially, but once you learn how to create videos that are authentic and very much realistic, you will easily see your watchers grow. Again, grab your phone, as the athletes do, and make passionate statements about who you are, what you do, and why that matters to you and to your customer base.
Athletes know they have to be a part of the community to maintain their fanbase and to drive their skills. The same is true for business owners. Get into the community with your videos. Play a role in the day-to-day lives of your customers.
What can these sports videos teach you? They can most certainly teach you how to grow a strong following of loyal fans.